Online gambling has seen a undergone a profound transformation over the past decade. Originally enjoyed by a few regions as a simple pastime, iGaming has grown into a diverse industry attracting millions of players worldwide. Continually evolving technology has also spurred it onward, with the way we play also changing with each breakthrough.
As the industry has evolved, the most popular games players opt for have also changed. From slots to sports betting, emerging trends are again threatening to take over more traditional forms of gambling. Below, we’ll look at some of these trends and compare them to the tried and tested options we all know and love.
Emerging Trends
While new trends are appearing in various regions, some have captivated players much more than others. The most popular of these include:
Mobile-First
Among the most significant emerging trends is to ensure mobile gambling is supported. This agenda, aptly titled “Mobile First,” has prompted game developers and operators to optimise games and platforms for smaller screens.
Partly responsible for this new approach to gambling is the immense uptick in gamblers worldwide who play games and place wagers using their smartphones. Recent estimates suggest that this group of players accounts for almost 80% of users. More significantly, 75% of players admit that, given the choice between mobile and desktop play, they would opt for the mobile option.
The rise of mobile-first gaming has forced developers to create mobile games that offer similar experiences as their desktop counterparts but offer more simplicity and require less demanding processing power. This simplicity is necessary because mobile screens have far less surface area than PC monitors, and it’s achieved through intuitive UX (user experience) design choices and refinements.
Mobile-first casino offerings also introduce several unique features. These include integration of one-tap payment methods, like Apple Pay and Google Wallet, as well as leveraging push notifications to keep players aware of the latest games, promotions, and rewards.
Crash Games
Said to be born from the move toward mobile-first gaming, crash games have become increasingly popular among casino players worldwide. These unique, action-packed games make the most of mobile design and emphasize speed and simplicity in-game.
Players begin playing by placing a wager. From this point, the game commences and features a rising multiplier that increases incrementally—with each increase resulting in a greater payout. To win, players must lock in a multiplier before the game suddenly ends. This occurs at a random point when the multiplier “crashes.” Any player who hasn’t locked in a multiplier by this point loses their wager, while those who have achieve a win.
Aside from giving players a greater perceived level of control over their game, these games have also become popular due to their simple gameplay and their use of provably fair technology. The latter of these reasons is particularly prominent among crypto casinos.
Finally, crash games often incorporate a social function that includes a leaderboard and chat features that encourage socialising between players—allowing them to share if they’ve won or been caught by the crash. This social element is attracting many players who prefer playing with others rather than alone.
Social Casinos
Social casinos, which provide the thrills of real-money casinos without the need to fund your player account, have expanded significantly, reaching an industry value of $7.73 billion in 2024. These casinos, available in areas where online gambling is not legal, operate in a legal grey area.
These casinos circumvent regulation by using virtual currency, called social coins, for use with casino-style games. While revenue is generated in-game through the purchase of more social coins, these are seen as simple purchases akin to in-game purchases in other video games and don’t constitute gambling.
Aside from these dynamics, social casinos are growing in popularity because they provide a risk-free environment for new players to see if they enjoy gambling online. They also allows gamblers to try out various games and see how they work and what their rules are.
VR Gaming
VR (virtual reality) attracted widespread attention a few years ago. Games developed using VR promised an unprecedented immersive experience never before seen that, in a casino setting, would open players up to detailed virtual casinos, social interactions, and innovative play.
The hype surrounding VR grew significantly, with forecasts projecting an industry value of over $94 billion by 2030. This, as well as the allure of the new technology, led to a sharp increase in interest from players wanting to try out the limited VR gambling options available and caused developers to jump to try to develop new gaming options.
However, whether due to the rise of AI (artificial intelligence) or not, VR adoption has fallen short of industry forecasts. With the cost of VR hardware being beyond the reach of most, clear gaps in content quality and availability, and questions on how to regulate gambling in virtual worlds, VR has yet to grow extensively.
Despite these issues, a number of players still seek out VR casinos, games, and ways to experience the fun of online casinos using the technology.
Steadfast Trends
Although the emerging trends above are slowly taking market share from other methods of gambling, the core formats remain steadfast—attracting millions of players and showing no signs of losing their grip on the iGaming industry in the immediate future. These core formats include:
Slots
With new titles released regularly, slots are the second most popular way to gamble online. Part of their appeal is the variety of themes available. The varying mechanics of slot games, like RTP (return to player) rates, volatility rates that range from those found in the top 10 low volatility slot machines to much higher options, and various bonuses and features also work to attract players.
Roulette and Other Table Games
Digital table games like roulette, baccarat, poker, and blackjack remain staples among many players. Thanks to modern tech, which also allows access to live casino games, these games are remarkably lifelike. As such, many players see these games as excellent alternatives to the traditional tables popular in brick-and-mortar casinos.
Sports Betting
The final major category of online gambling, which remains the most popular option among gamblers worldwide, is sports betting. Growing in popularity particularly within the US after the landmark 2018 ruling abolishing PASPA (the Professional and Amateur Sports Protection Act), sports betting remains a highly engaging option for gamblers to try their luck while following their preferred sporting events.